FILM 01 / FATHER + SON2:04
The distance between a father and his son
A shared childhood memory, growing distance and an invitation to reconnect, leading into the parenting guide.
JTS LABS / COMPLETED CLIENT CAMPAIGN
Teen parenting: two narrative video ads.
Two full-length vertical stories — a father and son, and a mother and daughter — plus separate short social variations and a look at the editing process.
THE FINISHED WORK / FULL-LENGTH FILMS
Watch both completed campaign films.
Each film has its own emotional storyline and product reveal. Playback starts only when you press play; both are presented in their original vertical format.
FILM 02 / MOTHER + DAUGHTER2:08
From growing apart to talking again
Changes in a mother–daughter relationship told through everyday scenes, with an invitation to rebuild communication.
PROJECTChristian parenting product campaign
PRIMARY OUTPUTTwo narrative vertical films
ADDITIONAL OUTPUTTwo shorter social ad variations
CREATIVE FOCUSStory, sound, on-screen text and product reveal
ADDITIONAL CAMPAIGN CREATIVE
Shorter social variations for mobile feeds.
Separate, concise 9:16 edits created for the same parenting campaign. These are additional executions, not simply excerpts labelled as the full films.
SHORT EDIT 01 / 0:26
Parent + son: changing the conversation
A faster, caption-led version built around a conversation and a product-led close.
SHORT EDIT 02 / 0:28
Mother + daughter: listening first
A short campaign alternative combining a family scene, bold messaging and the product reveal.
SOURCE → FINISHED
A genuine source-to-finished comparison for the short edits.
The examples below compare supplied source reels with the two shorter social variations above. They are not presented as the raw material for the new full-length films.
SOURCE / PARENT + SON
FINISHED / PARENT + SON SHORT
SOURCE / MOTHER + DAUGHTER
FINISHED / MOTHER + DAUGHTER SHORT
CREATIVE APPROACH
Two longer stories and two concise social alternatives.
The full-length films use family memories and changing relationships to build toward the guide and workbook. The shorter edits use faster pacing, large on-screen messaging and a direct product-led ending. Together, the four pieces show how one campaign can support different viewing contexts.
Editing and creative elements
Vertical storytellingNarrative pacingText overlaysSound and dialogueProduct integrationShort-form adaptation
VIDEO PROJECT
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